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Why should you consider selling your home privately?

There have been countless arguments for and against using real-estate agents or marketing your property privately over the last few years which has sparked many a debate. As the technology is moving forward and becoming more advanced regarding real-estate and the sale of property there are clearly very strong differences from both sides.

But when there are so many opinions and views that you can take up and listen too over blogs, websites, friends, family etc.. the list goes on.. Who do you listen too and what do you believe. Well look no more this is the fact of the matter. It is entirely down to you, the seller, and your needs.

Are you the type of person that’s up for having a go?

It boils down to weather you are the type of person that likes doing business face to face, looking someone in the eye and then entrusting them with your deal/house or property or whether you are the type of person who likes having a go yourself. Saving some hard earned cash. Putting some time and effort in to produce a result which is conducive to your sewing and harvesting.

So, if you are the type of person that likes to ‘have a go’ that likes to see if they can market what they have so lovingly worked for and have the opportunity to save a great deal of money on their sale whilst rapidly adding to their profit then here is exactly why…

Take back control of your sale.

When selling a property privately you have full control. You have the power to set your price, chose your market and negotiate how you feel comfortable. You have the ability to create a presence in the market place with your individual product (your property) in a way that no one else can as you have a sole interest in the sale as it effects you directly with your emotional interest invested into the whole operation and sale from start to finish. The onus is on you. Good or bad, fast or slow. The buck stops at you, and if you are the type of person that thrives on responsibility and and takes charge of your own life with no blame or ‘pity-party’ culture then this is most definitely the route for you.
Selling privately by using online platforms such as (UK based) or (internationally based) certainly have their limitations like the fact that it is basically a DIY (Do It Yourself) way to sell you property with no room for blame if you don’t have the correct pictures or description to your home to best promote it, but on the flip side you could potentially do a whole lot better..

Who better knows the description of your own home and has their heart and sole in its bricks and mortar like you??… Then who better to describe it then you? Who knows the best angles and in what light your bedroom shows the best.. You do.. And if you don’t you can alway hire a photographer for a couple of hours for a small price that would do.

This is even overshadowed by the fact that you would be paying a fraction of the price to list your property in this way then you would on one of these DIY platforms.. So what does makes a successful sale then and what is the major difference between you doing it yourself online or going to your local agent?

Communication Communication Communication.

Basically it boils down to the communication with the buyer, the effectiveness of your personal selling and marketing practice.. If you have your pictures and description on point. You have an effective means of communication via email, SMS messaging or phone then you are in just as good a position to sell your home. Probably better then any one else could do it for you.

An agents argument would certainly be “well we have been in the business years and we know it better then anyone else” but your argument is then “well we have been in our house for years and we know that better then anyone else”…

“We know selling

An agent will tell you that they treat every sale of a home separately and individually and in the same breath say “well we know selling anything to do with property anyway…” but then if every home is an individual how can you sell every home to your highest potential if no two homes are the same… And yes to be fair, a great agent they should be trained to market a tiny bedsit too a huge beverly hills mansion by taking in the positive attributes from both ends of the spectrum but never the less.. You know your own home and if you think you can give it a go by going it alone then no harm can come from it apart from educating you further!

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3 life or death questions you must ask your realtor!…And their answers!

Selling a house or a piece of real-estate can be a daunting experience for some. If you have no prior or advanced knowledge in the world of real-estate, the do’s and dont’s and the language or procedures used when selling then these three questions could be your lifeline too a successful, profitable and smooth sale…

How do agents market a property?

Q #1 How are you going to market my property and how will you be proactive in its sale?

Now this may seem like a mundane question but it is one that you are well within your rights to know! And what should they say in return you may ask? And this is exactly what you are looking for and what you want to here! Please note that this answer is absolutely measurable by you the seller and you will know early on into the marketing whether they have just played to your ears but never the less a good agent should pretty much answer on point to what we say.. Then back up what they have said with results! Please note: the results may not be what you have wanted but if they are a decent and honest agent to which there are many then they will give them to you whatever the outcome may be.

A: We are going to..

0.1-Advertise by word of mouth to personal clients that are already looking for property similar to yours.
1-Advertise to our internal database, (if they have one)
2-Advertise on local real-estate websites for local buyers, (this is essential)
3-Advertise in local property press i.e. papers, flyers (depends on their marketing budget and your needs and budget)
4-Advertise to and on international websites for overseas buyers (in todays growing markets and global ethnic repositioning is a must)
5-Communicate with weekly stats and results god or bad for in house or online advertising campaigns of your property.

What makes a great real-estate agent?

Q #2 What can you give to me that other competing agents won’t. What is your agents USP? (Unique Selling Point)

Again this may seem random, but why should you not ask your agent what their USP is… After all they are still a business like any other so why should they not stand up and be counted for the fantastic or terrible service that they are about to provide to a well paying customer!

A: We will give you…

0.1Listen too and take note of the sellers wants and needs throughout the entirety sale.
1-Regular communication and information of the progress regarding the sale of your property. By phone, email, SMS message or better still face to face.
2-A dedicated sales representative 24/7 on hand to deal with any questions or changes regarding the sale of your property.
3-Out of the box thinking of the promotion of your property i.e. an open house with a reserve held auction on your home?(be creative or the agent should if they are any good!)
4-A strategic meeting with a plan a, b and c if the current strategies and promotion are failing to work regarding the sale.
5-HONESTY. Good or bad you as the seller deserves honesty in the simplest form from any agent. If honesty is ever lost then a seller/agent relationship is also lost forever. Demand honesty..

How to chose your realtor

Q #3 Why should i chose you rather then the agent down the road from you?

Aaaahhhhhh! Now this one is left to the imagination… Please just remember that after asking this question of utter awkwardness that you must remain silent, calm and straight faced until hearing out absolutely everything of what is to come when opening this tin of worms! This is neither a pleasant or nice question to ask but it is to the point and absolutely within your right to ask seeing as you will be parting with your well earned cash to this person upon completion and sale of your property! …(if it sells with them)

OK now i don’t want to get too stuck in to what elaborate answers you may here when this is being asked but let us just say this… And only on this occasion the less that is said is probably the better.
If you end up sitting in front of the agent for the next 45 minuets listening too “how they have something to prove” and how this is “their shot at the title” then you are probably in for a long ride and a whole lot of disappointment.
This (and this is only my opinion) is what i would personally want to here.

A: You should chose me/us because.

0.1-We sell a lot of houses in your area. (evidence to prove statement)
1-We want your business.
2-We don’t want anyone else to have your business.
3-We want to make money. (honesty is a breath of fresh air, we all know why we are in business but sometimes it pays to re-inforce the fact with honesty…You will like them for that)
4-It looks good on us. When you know as a seller it matters to the agents reputation you know that you are in good hands. No agent with any self respect will ever want to mess a client around for their own reputation or credibility.
5-(This is the kicker!!) We would rather you didn’t sell then sell for the wrong or undervalued price!!!!! Wow if that was said more often there would be 100% less ‘agent jumping’ or changes… When you are selling a property or piece of real-estate all you want to hear is that someone is on your side and fighting your corner. If you ever hear these words it is your god given duty to either send them a bunch of flowers on completion or take them for beer.. (Your marital status and other issues come into play here but we won’t cover these in this one…)

So… Now you have your three life or death questions to ask your realtor or estate agent before agreeing with them sell your property and you have some of our hand picked appropriate answers that you should be looking for after asking… Go out there and be confident in your sale. Make sure you here what you want to here and make sure you believe in what they are selling you before you intrust to sell for you!!


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